People always ask what KEX means. The answer is simple; Inspiration. The purpose of KEX is to create a way of life. To feel empowered when one wears the apparel. Our shirts posses symbolic meanings. Each symbol represents something; from faith, to power, to justice and even freedom.
Life is all about seeking information. Everyone wants to be successful to live a life of no regrets. You can't expect to reach those dreams and aspirations if you do not know what that entails.
I recently realized that I was sheltered from a lot of things when I was growing up. This sheltering made me to be very ignorant and as a result, I never acted on things to open doors and give my self-opportunities. This is the case with many people as well. It is not that that they do not want to make something out of them selves and be successful but it is because they lack knowledge and information to pursue whatever they desire.
The purpose of KEX is to inspire people to seek out information and become knowledgeable about all they desire. Once understanding becomes the main effort of one’s craft, confidence exponentially multiplies. The Apparel is created for people to feel confident in their abilities and make wonders happen out of anything. Our competition isn't with anyone but ourselves. We should be out doing ourselves each and everyday to become the best that we can be.
At the end of the day it's all about desire. Knowing what you want; understanding why you’re doing it and dedicating every breath in your body to achieve. Opportunity Is out there, but you must be willing to deliberately search for it and execute it to make your vision a reality. Knowledge, Effort and Xecution.
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